The Thompson Okanagan Tourism Association will have another voice from the Shuswap, as Morgen Matheson, the Columbia Shuswap Regional District’s (CSRD) Team Leader, Tourism and Film, was recently elected to the Board of Directors.
Matheson who joined the CSRD, heading up Shuswap Tourism, at the end of 2021 is thrilled with her new role on the Thompson Okanagan Tourism Association Board. Matheson will join 14 other Board members in helping to set the direction for tourism marketing in the entire region.
“This will give Shuswap Tourism a bigger presence at the table and ensure our interests are at the forefront of decision-making for regional tourism initiatives,” says Matheson.
“It was not only an honour to be nominated and then elected by my colleagues in the tourism industry. I feel privileged to be joining them in making important decisions for Interior BC’s tourism marketing.”
Matheson’s term of office is for two years.
The Thompson Okanagan Tourism Association (TOTA) represents an area from Valemont to Osoyoos and Cache Creek to the Shuswap. It is home to more than 120 communities, including 33 Indigenous communities.
TOTA is committed to creating a strong and healthy tourism economy whilst minimizing the impact on natural and cultural resources by promoting sustainable business practices and responsible travel.
The Board represents a diverse group of tourism operators and professionals from around the region to serve as the Destination Marketing Agency for the region.
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