Shuswap Tourism is a community-based destination management and marketing organization that assists in tourism development and marketing and promotional services for tourism businesses and operators within the geographic boundaries of Chase, Enderby, Salmon Arm, Sicamous, and CSRD Electoral Areas C, D, E, and F.
These services promote the long-term development and marketing of the Shuswap region to increase visitation for recreational, leisure, or business purposes.
The Annual Review (PDF) recaps the challenging circumstances faced by the tourism sector including the effects of the pandemic, wildfires, atmospheric rivers and highway washouts in 2021. It's a one-stop review at the campaigns and initiatives undertaken by Shuswap Tourism in 2020-21.
Shuswap Tourism Advisory Committee
This committee is made up of stakeholders, Indigenous representatives from each band in the Secwépemc territory within the Shuswap Tourism boundaries and tourism industry representatives. Shuswap Tourism is now accepting expressions of interest for up to 10 tourism industry representatives on the committee. More details and the expression of interest form can be found on the Shuswap Tourism Advisory Committee webpage.